
Laid-back, Old Florida vibe — less commercial, more authentic.
Highest elevation on the Gulf — rare views and natural beauty.
Spacious properties — larger homes and a mix of old + new builds.
Outdoor access — coastal dune lakes, state parks, and biking trails nearby.
Value and demand balance — strong STR bookings without top-tier 30A pricing.

Ultra-curated luxury — architecture is eclectic, not master-planned.
Bustling nightlife or shopping — fewer shops/restaurants than central 30A.
High walkability to retail — most trips require a bike ride or short drive.
Prestige branding — it doesn’t carry the same cachet as Seaside or Rosemary.
Low-density seclusion — it’s quieter than Seaside but still has some traffic in peak season.

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