
Central location — right in the middle of 30A.
Natural beauty — tree-lined streets, state park trails, and coastal dune lakes.
Variety of properties — cottages, condos, and new builds all available.
Family-friendly atmosphere with walkable dining and biking.
Consistent rental demand due to its location and variety.

Ultra-exclusive atmosphere — it’s popular, but not gated or highly curated.
Uniform design aesthetic — properties range widely in age and style.
Quiet seclusion — busier due to its central location.
High prestige branding — doesn’t carry the cachet of Seaside or Rosemary.
Ultra-luxury amenities — no massive resort-style pools or beach clubs.

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