
Variety of property types — cottages, condos, bayfront, and luxury builds.
Vibrant town center at Gulf Place with dining, shopping, and events.
Proximity to nature — Topsail Hill Preserve and bike paths galore.
Family-friendly energy with something for everyone.
Strong rental flexibility — options across tiers and budgets.

Uniform luxury branding — it’s broad and eclectic, not tightly curated.
Exclusivity — larger, more accessible than Seaside, Rosemary, or WaterColor.
Walkability everywhere — some areas require driving to reach the beach or shops.
Ultra-premium pricing only — there’s more range, which can dilute prestige.
Secluded privacy — it’s lively and central, not tucked away.

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