The Dream...Realized.
In June 2025, we launched Ultvare with the mission to create a vacation rental company that's a gateway to unforgettable experiences...for both our guests and property owner clients.
We are curating a select few exceptional 30A and luxury rentals offering personalized service, deep expertise, and a commitment to maximizing the experience for our clients and guests.
Every Ultvare experience is designed to help guests create lasting memories in one of the world's most inspiring destinations.
No two vacations are the same, and our handpicked collection of luxury homes paired with thoughtful, customized services sets the stage for vacations worth remembering...and repeating.
When you choose Ultvare, you're choosing more than just a CoHost or a place to stay. You're embracing an experience that will last a lifetime.
Made to Last
We are and always will be a company built on timeless values: trust, integrity, and a deep commitment to delivering exceptional experiences to our guests, our clients, our team, and every partner we collaborate with.
These values are more than just a foundation—they're our legacy.
Ultvare was created with a vision for longevity, rooted in meaningful connections and designed to grow stronger over time. Our story is one of purpose, built to stand the test of time and continue offering unmatched hospitality for years to come.
The people behind Ultvare
Serving is at the heart of everything we do. We strive to serve our clients, guests, team, and vendors in a way that makes them feel valued and cared for.
After playing college football and graduating from Columbia University in the early 90's, Scott has gone on to found/co-found 3 profitable internet based companies. He credits any success and blessings to his Lord and savior Jesus Christ. He was born in Missouri and, by way of Williamsville NY, currently lives south of Nashville, TN with his wife and youngest 2 of 5 children. He enjoys spending time with family, volunteering at Men of Valor, and prefers to vacation along 30A, the Wasatch mountains, and New York City.
After graduating from the University of Wisconsin in mid 2000's, Jeremy has gone on to become a successful real estate development project manager in New York City. In addition, he has obtained a Master of Real Estate Finance from New York University, owns several short term rental properties, and has successfully Co Hosted client properties. He lives in Fairfield, Connecticut with his wife and daughter. He enjoys spending time with his family and friends. He considers himself an avid learner and is committed maintaining his status as one of the Best US Co Hosts.
OUR STORY
The team behind MarketMySTR has been building online businesses since 1997. Three years ago, MarketMySTR's founder Scott Hill partnered with a software developer to help grow an all-in-one marketing platform that has turned into arguably the best all-in-one marketing platform in the world.
In early 2022, Scott and Bill Faeth met each other because their daughters were on the same soccer team. During one game in Gulf Port, MS, Bill and Scott started to learn about what each other did. Unknown to either of them, until that moment, they had a common connection in Grant Cardone. Scott and his team were powering the 10X Coaching and Mentoring program for Grant, and Bill knew Grant personally! In fact, he pulled out a picture of him and Grant standing by Grant's private plane to prove it!
Scott asked more about what Bill was doing, and it turned out Bill was using a variety of software tools to manage his STR portfolio. Coincidentally, these tools were everything that Scott’s team was providing for clients and Grant’s 10X Coaching and Mentoring program, but all in one software and marketing-focused platform.
As it turned out, Bill was no novice when it came to software. Bill was customer number 33 of Hubspot and was their very first enterprise customer. In other words, he knew his stuff. Unless our all-in-one marketing platform was legit, he wasn’t going to get involved. Once we launched, Bill introduced us to Mike Sjogren and Mike Reilly. Scott was immediately impressed with their attention to detail, operationally focused mentoring, coaching knowledge, and their relentless focus on not doing everything yourself.
Ultvare, driven by the same spirit of collaboration and innovation, quickly saw the value in this all-in-one approach, bringing a seamless experience for homeowners, travelers, and property managers. Together,
these partnerships strengthened the vision for an exceptional, streamlined experience in the vacation rental industry.
TESTIMONIALS
Sarah L.
Property Owner
Lake Tahoe, CA
“Ultvare completely transformed our hosting experience. From the moment we partnered with them, everything became easier—communications, bookings, and guest satisfaction. Their attention to detail and owner-first approach truly set them apart.”
David m.
Guest
Minong, WI
“As a guest, Ultvare made our stay feel effortless and luxurious. The property was immaculate, and every little touch—from the welcome packet to the seamless check-in—made us feel right at home. We can’t wait to book again!”
Michelle T.
STR Investor
Nashville, TN
“I’ve worked with multiple property management companies, but none match the professionalism and personal care of Ultvare. They take the time to understand your goals, and it shows in how they manage both the property and the guest experience.”
BEYOND TRAVEL: IT,S A LIFESTYLE WITH ULTVARE
A curated collection of luxury rental properties and authentic experiences that harness the untamed natural beauty of our destinations, inspire creativity, and provide forever memories that simply cannot be found anywhere else. At Ultvare, we believe that luxury is personal—and that belief is woven into every stage of your journey with us.
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LUXURY ISN’T MANAGED — IT’S COHOSTED
IF IT DOESN’T FEEL PERSONAL, IT’S NOT ULTVARE
Experience all the beauty of our elite destinations from the white sands of 30A to the peaks of the Central Wasatch—through Ultvare’s white-glove cohosting service. We're not traditional property managers. We’re stewards of your home and protectors of your investment. Our team delivers more than oversight; we deliver peace of mind, performance, and partnership. Guests relax in world-class comfort. Owners rest easy knowing their property is being treated like our own. Ultvare is where exceptional homes and elevated care meet. Follow us on Facebook & Instagram. Let’s have a conversation.
Our Address
2204 Callaburn Place
Brentwood, TN 37027
GIVE US A CALL
(850) 660-3803
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