OUR STORY

The team behind MarketMySTR has been building online businesses since 1997. Three years ago, MarketMySTR's founder Scott Hill partnered with a software developer to help grow an all-in-one marketing platform that has turned into arguably the best all-in-one marketing platform in the world.
In early 2022, Scott and Bill Faeth met each other because their daughters were on the same soccer team. During one game in Gulf Port, MS, Bill and Scott started to learn about what each other did. Unknown to either of them, until that moment, they had a common connection in Grant Cardone. Scott and his team were powering the 10X Coaching and Mentoring program for Grant, and Bill knew Grant personally! In fact, he pulled out a picture of him and Grant standing by Grant's private plane to prove it!
Scott asked more about what Bill was doing, and it turned out Bill was using a variety of software tools to manage his STR portfolio. Coincidentally, these tools were everything that Scott’s team was providing for clients and Grant’s 10X Coaching and Mentoring program, but all in one software and marketing-focused platform.
As it turned out, Bill was no novice when it came to software. Bill was customer number 33 of Hubspot and was their very first enterprise customer. In other words, he knew his stuff. Unless our all-in-one marketing platform was legit, he wasn’t going to get involved. Once we launched, Bill introduced us to Mike Sjogren and Mike Reilly. Scott was immediately impressed with their attention to detail, operationally focused mentoring, coaching knowledge, and their relentless focus on not doing everything yourself.
Ultvare, driven by the same spirit of collaboration and innovation, quickly saw the value in this all-in-one approach, bringing a seamless experience for homeowners, travelers, and property managers. Together,

these partnerships strengthened the vision for an exceptional, streamlined experience in the vacation rental industry.

TESTIMONIALS

Sarah L.

Property Owner

Lake Tahoe, CA

“Ultvare completely transformed our hosting experience. From the moment we partnered with them, everything became easier—communications, bookings, and guest satisfaction. Their attention to detail and owner-first approach truly set them apart.”

David m.

Guest

Minong, WI

“As a guest, Ultvare made our stay feel effortless and luxurious. The property was immaculate, and every little touch—from the welcome packet to the seamless check-in—made us feel right at home. We can’t wait to book again!”

Michelle T.

STR Investor

Nashville, TN

“I’ve worked with multiple property management companies, but none match the professionalism and personal care of Ultvare. They take the time to understand your goals, and it shows in how they manage both the property and the guest experience.”

BEYOND TRAVEL: IT,S A LIFESTYLE WITH ULTVARE

A curated collection of luxury rental properties and authentic experiences that harness the untamed natural beauty of our destinations, inspire creativity, and provide forever memories that simply cannot be found anywhere else. At Ultvare, we believe that luxury is personal—and that belief is woven into every stage of your journey with us.

LUXURY ISN’T MANAGED — IT’S COHOSTED

IF IT DOESN’T FEEL PERSONAL, IT’S NOT ULTVARE

Experience all the beauty of our elite destinations from the white sands of 30A to the peaks of the Central Wasatch—through Ultvare’s white-glove cohosting service. We're not traditional property managers. We’re stewards of your home and protectors of your investment. Our team delivers more than oversight; we deliver peace of mind, performance, and partnership. Guests relax in world-class comfort. Owners rest easy knowing their property is being treated like our own. Ultvare is where exceptional homes and elevated care meet. Follow us on Facebook & Instagram. Let’s have a conversation.